Creating a 10DLC Use Case (Campaign)

Overview

A 10DLC use case (also called a Campaign) defines the purpose and type of messages your business sends to end users. Properly configuring your use case ensures compliance with carrier regulations, supports appropriate message throughput, and reduces the risk of filtering or spam classification.

Step 1: Select a Brand

Before creating a use case, you must select the Brand it will be associated with.

• Choose an existing Brand from the list, or
• Click Create One Here to register a new Brand

Tip: You can find additional guidance on Brand registration in the Trunking.io Knowledge Base.

Step 2: Choose a Use Case Type

Select the use case type that best matches your messaging purpose. Each type includes specific requirements and pricing.

Common Use Case Types

• Low Volume Mixed – Low-volume messaging across multiple use cases
• Mixed – High-volume messaging with multiple use case categories
• Customer Care – Account management and support communications
• 2FA (Two-Factor Authentication) – Security codes, password resets, one-time logins
• Account Notification – Alerts and reminders related to user accounts
• Delivery Notification – Updates on product or service delivery
• Fraud Alert Messaging – Fraud and suspicious activity alerts
• Higher Education – Messaging for colleges and universities
• Machine-to-Machine – Automated system-to-system messaging
• Marketing – Promotional and advertising communications
• Polling – Surveys and non-political polling campaigns
• Public Service Announcement – Awareness messages for public issues
• Security Alert – Notifications related to system security

Step 3: Provide Use Case Information

Complete the required fields:

• Display Name – A clear name for your use case
• Description – Explain what messages will be sent and why
• Call to Action (CTA) – Describe exactly how users opt in or provide consent

Important: If multiple opt-in methods are used (e.g., website, SMS keyword, in-person), include all of them.

Step 4: Configure Use Case Attributes

Select the attributes that describe your messaging content.

• Ensure all attributes are accurate and reflect your actual use case
• Incorrect information may result in registration delays or suspension

Tip: Use the Help (?) icon within the portal for detailed descriptions of each attribute.

Step 5: Add Messaging Content

Provide sample messages and keywords:

• Include realistic examples of the messages you will send
• Add relevant keywords associated with your campaign

These samples help carriers understand your messaging profile and detect abnormal traffic patterns.

Helpful Tool: Use the Opt-In Message Wizard (found under Messaging) to generate compliant opt-in language.

Step 6: Submit Your Use Case

• Review all details for accuracy
• Click Submit to send your use case for approval

What’s Next

• Your use case will be reviewed by The Campaign Registry (TCR) and carriers
• Once approved, you can assign numbers (DIDs) and begin messaging

Need Help?

If you need assistance, contact support@trunking.io with:

• Your Brand name
• Use case type
• Any screenshots or validation errors you’re encountering